Email deliverability is a top concern among entrepreneurs who use email marketing in their business. After all, what good is email marketing if messages go to the Spam folder? At Infusionsoft, we take email deliverability seriously and want to share seven sure-fire ways to have your message land in the junk folder. Learn from these examples and don’t do them if you expect to have your message in the Inbox.
Use SocialMention to track what people are saying about them, their companies and their products. Every time they get featured somewhere, congratulate them. Every time someone says something bad about them on a blog, comment back saying good things about that person and then let the person know so they can keep track of it.
Obfuscated words are the most common reason why messages find their way to the spam folder. Professional email marketers are missing out this hot new trick.
Aliy put her helmet on as we strode to the sidewalk in front of our home. There was grass on either side of the path offering room if or when she lost her balance. I will be writing another article using this same example to show where faith also plays a part, and that from that article you’ll also see how religion plays a role in our selections as a Web marketer.
That doesn’t mean I don’t recommend Aweber – I do, but when I meet a client who wants to double there sales by fixing their follow up I have to recommend find out more because of its superior technology features.
Put your subscription form on every page of your site. We think of our Home page as the only gateway into our site, but in actuality, visitors may first enter through the services page or blog post or testimonial page, depending on what keywords they’ve used in the search engines. So the home page does not mean every single visitor will get into your site through that page. Don’t make them hunt to find where they can get more information from you.
Promote your newsletter when you give talks or seminars. Again, use a free giveaway to entice participants to give you their email addresses. If your audience consists of non-businesspeople, you’ll want to have a sign-up sheet. However, if you’re speaking to businesspeople, you can collect business cards.
This marketing automation tool is definitely one of the main players in sequential email delivery. It even has some automation logic whereby you can be unsubscribed from one list (or flow of messages) when you join another. It’s pretty basic, but it’s rock solid and I wholeheartedly recommend it to anyone who wants to only focus on email follow-up marketing.
Wherever you offer your free beginner content, you must tell your audience what else you offer (your intermediate and advanced content) and include a call-to-action so they know how to get it. Your beginner content demonstrates your expertise, but your intermediate content is where your audience starts to interact with you. Your intermediate content is the beginning of your sales funnel.
Finally you’ll want to create an opt-in box for your new email series and add it to your website so that people can begin to opt-in and receive your content. Most systems give you a form builder in their administrative area where you can choose the format for your opt-in box, and choose what information you want to collect from new subscribers. Then it gives you a snippet of code that you can copy and paste into your website to add the form.